The Entrepreneurial Journey of Julie Mills: From eBay Hustle to SEO & AI Mastery

What does it take to evolve from selling discounted cosmetics on eBay to running a cutting-edge SEO and AI agency? For Julie Mills, CEO of Organic Growth, the answer lies in resilience, reinvention, and systems that scale.

Julie’s journey proves that entrepreneurship isn’t always a straight line—it’s a series of pivots, lessons, and breakthroughs.

From eBay to Academia to Entrepreneurship

Julie’s entrepreneurial spark first ignited in college when she launched an eBay cosmetics store that turned into a profitable side hustle. But instead of doubling down, she took a surprising detour—teaching Latin and religious studies at the university level.

While the classroom may seem far removed from business, this chapter sharpened her research and language skills—tools that would later become invaluable in mastering SEO.

Building Organic Growth: Systems Over Hustle

Julie eventually discovered SEO, where her knack for writing and analysis met the power of digital marketing. Her company, Organic Growth, is now a leader in helping businesses scale through content-driven traffic and well-built systems.

Her mantra? Face fears. Lean into discomfort. Grow through it.
By building a reliable team and strong processes, Julie freed herself from day-to-day operations, proving that empires aren’t built on effort alone—they’re built on systems.

Embracing AI in SEO

Like many entrepreneurs, Julie was initially skeptical of AI. But once she saw its ability to accelerate content creation, she leaned in fully.

She warns that the window of opportunity is narrow: businesses that adopt AI-driven SEO now will have a competitive edge before the market becomes oversaturated.

“AI isn’t replacing expertise,” Julie explains. “It’s a tool that helps us deliver quality content faster, while keeping the human touch.”

Key Insights from Julie Mills

• Quality content is still king – AI enhances, but doesn’t replace, meaningful writing.

• AI adoption is urgent – Early movers will dominate search visibility.

• Systems free leaders – Success comes from delegating and focusing on vision, not busywork.

The Road Ahead

Julie is building AI-SEO teams and creating tools to help businesses automatically drive traffic. Her focus is shifting toward speaking, educating, and empowering others to thrive in the evolving digital landscape.

Her journey reminds us that entrepreneurship isn’t just about finding opportunities—it’s about being ready to reinvent yourself as the world changes.