Colton Havens: How to Go Viral and Blow Up with Short Form Content
Colton Havens: How to Go Viral and Blow Up with Short Form Content
Short-form video is the fastest way to grow your brand online, and Colton Havens is proving it daily.
In this episode of Sales, Side Hustles, and Startups, host Will interviews Colton Havens, a digital creator and entrepreneur who has helped brands generate over 60 million views across TikTok, Instagram Reels, and YouTube Shorts. Whether you're an affiliate marketer, agency owner, or content rookie, Colton's playbook will change the way you approach video.
🎯 Who Is Colton Havens?
Colton started with a YouTube agency, but it was TikTok that unlocked real momentum. After diving into affiliate marketing and testing video formats, he cracked the code to going viral organically. Today, Colton coaches others on how to get seen, build traffic machines, and turn viewers into buyers using short-form content.
🚀 Key Takeaways from the Interview
🔥 1. TikTok Is the Great Equalizer
The platform's algorithm gives everyone a shot at virality, even new accounts. One video can change your business, and Colton has seen it happen repeatedly.
“It’s not about followers. It’s about the right video reaching the right person at the right time.”
💰 2. Short Form + Affiliate Marketing = Goldmine
Colton used short-form videos to sell affiliate courses with zero ad spend. You don’t need a big budget, just smart content and consistency.
🎬 3. You Don’t Even Need to Talk
Think you need to be a charismatic speaker to go viral? Think again. Colton shares how some of his top-performing content uses only text and trending sounds. No face, no voice.
🔄 4. Post. A Lot. Then Post Again.
Colton recommends posting at least 720 videos a year (2 per day). Each post is a new chance to win the algorithm lottery, and consistency compounds.
“Most people quit too early. If you stay in the game and keep testing, your breakthrough will come.”
⏱️ 5. Watch Time Is Everything
TikTok rewards videos people finish watching. Colton shares expert tips on hooking viewers fast, building tension, and using curiosity loops to keep people glued to the screen.
🧠 Behind the Scenes: Building a Content Creation Business
Colton gets candid about scaling a short-form content agency:
Hiring editors who understand internet culture
Balancing automation with creativity
Shifting from organic virality to paid ads and webinars
Launching his 100K View Challenge, designed to help creators hit their first viral milestone
🔮 The Future of Short Form Content
Colton predicts an explosion in short-form consumption across all platforms. Whether you’re on TikTok, Instagram, or YouTube, this is the content format you must master.
“Short-form video isn’t going anywhere. The brands who adapt now will dominate later.”
🎁 Want to Learn More from Colton?
Colton’s masterclass is a blueprint for going viral without dancing or spending a dime.
👉 Join his masterclass here to learn how to turn scrolls into sales and content into cash.
🧠 Final Thoughts
Short-form video is no longer optional. It is the most powerful marketing tool available today.
Colton Havens proves that with the right strategy, anyone can go viral, build an audience, and grow a business from scratch.
Don’t wait for your big break. Post it.
