The Future of AI in Business Growth: Insights from Shaun Clark of High Level

Artificial Intelligence isn’t coming—it’s already here. From the way businesses attract customers to how they scale operations, AI is quietly (and not so quietly) transforming the rules of growth.

In this week’s episode of the Influencer Empires Podcast, we had the privilege of sitting down with Shaun Clark, the brilliant co-founder of High Level, one of the fastest-growing SaaS platforms in the digital marketing world. Shaun has been at the forefront of building AI-powered solutions that help entrepreneurs and agencies work smarter, not harder.

And in this conversation, he reveals what every business owner needs to know about AI, where it’s headed, and how to use it to gain a massive competitive edge.

Why AI Matters for Business Growth

For years, entrepreneurs have relied on hustle, manual work, and sheer persistence to grow their companies. But today, AI has shifted the playing field.

What once required large teams and endless hours can now be streamlined with the right tools. AI doesn’t just automate tasks—it creates opportunities:
💡 It identifies patterns in customer behavior
🤖 It nurtures leads automatically
🚀 It helps businesses scale faster than ever before

As Shaun explains, “AI is the new electricity for business—it’s the power source that fuels everything else.”

Shaun Clark’s Journey: From Vision to High Level

Shaun co-founded High Level in 2018 with a vision to empower agencies and entrepreneurs to deliver results faster. Since then, the platform has grown into a powerhouse, combining CRM, marketing automation, and now advanced AI features into one place.

His journey reflects the evolution many entrepreneurs are facing: moving from traditional business models into a world where technology isn’t just helpful—it’s essential.

The Game-Changing Role of AI in Customer Engagement

One of the most exciting parts of the discussion was how AI is changing customer interactions. Think about it:
🤝 Instead of chasing cold leads manually, AI bots can now have real conversations, answer questions, and even book appointments.
📈 Instead of guessing what content works, AI can analyze data and help you craft messages that land.
💬 Instead of spending all your time on admin, you can focus on building relationships and strategy.

This isn’t the future—it’s happening right now. Businesses using AI to engage and nurture customers are seeing higher conversions, better retention, and stronger loyalty.

The Future of AI Across Industries

Shaun doesn’t stop at marketing. He sees AI transforming everything from accounting and programming to customer service and operations.

Imagine AI writing code to handle repetitive tasks so developers can focus on creative solutions. Or AI streamlining bookkeeping while you focus on growing revenue. The possibilities are endless, and businesses that adapt early will be the ones leading tomorrow.

What This Means for Entrepreneurs

For entrepreneurs, the real opportunity lies in embracing AI without fear. Shaun points out that AI isn’t here to replace humans—it’s here to enhance human expertise.

The winning formula is simple:
⚖️ Let AI handle the repetitive, time-consuming work
✨ Focus your creativity and leadership on strategy, vision, and relationships

This combination is what sets great businesses apart.

Final Thoughts: Embrace the AI Revolution

AI is no longer optional—it’s essential for growth. As Shaun Clark shares in this episode, the businesses that embrace AI today will be the ones shaping the future of every industry tomorrow.

And if you're serious about scaling, subscribe to the Influencer Empires Podcast for more expert insights on entrepreneurship, marketing, and business growth.